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8.Amazon.com


Amazon.com, Inc.


Amazon.com, Inc., doing business as Amazon , is a multinational technology company focusing in e-commerce, cloud computing, and artificial intelligence in Seattle, Washington. It is one of the Big Four or "Four Horsemen" of technology along with Google, Apple and Facebook due to its market capitalization, disruptive innovation, brand equity and hyper-competitive application process.

Amazon.com, Inc.
Image result for Amazon.com, Inc
Image result for The Amazon Spheres, part of the Amazon headquarters campus in Seattle
The Amazon Spheres, part of the Amazon headquarters campus in Seattle
Trading name
Amazon
Formerly
Cadabra, Inc. (1994–95)
Type
Public
Industry

Cloud computing
E-commerce
Artificial Intelligence
Computer hardware
Founded
July 5, 1994; 24 years ago
Founder
Jeff Bezos
Headquarters
Seattle, Washington
, 
U.S.
Area served
Worldwide
Key people
·         Jeff Bezos (chairman, president and CEO)
·         Werner Vogels (CTO)
Products
·         Amazon Appstore
·         Amazon Echo
·         Amazon Kindle
·         Amazon Prime
·         Amazon Video
·         ComiXology
Revenue
US$177.866 billion (2017)
Operating income
 US$4.106 billion (2017)
Net income
 US$3.033 billion (2017)
Total assets
 US$131.31 billion (2017)
Total equity
 US$27.709 billion (2017)
Number of employees
 613,300(2018)
Subsidiaries
·         A9.com, Inc.
·         AbeBooks
·         Amazon Air
·         Alexa Internet
·         Amazon Books
·         Amazon Game Studios
·         Amazon Lab126
·         Amazon Logistics, Inc.
·         Amazon Publishing
·         Amazon Robotics
·         Amazon.com Services, Inc.
·         Amazon Studios
·         Amazon Web Services, Inc.
·         Audible Inc.
·         Body Labs
·         Book Depository
·         Digital Photography Review
·         Goodreads
·         Graphiq
·         IMDb
·         Ring
·         Souq.com
·         Twitch.tv
·         Whole Foods Market
·         Woot
·         Zappos


Amazon is the most valuable public company in the world ahead of Apple and Alphabet. It is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization. Amazon.com was founded by Jeff Bezos on July 5, 1994, and started as an online bookstore but later diversified to sell video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also owns a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, produces consumer electronics lines including Kindle e-readers, Fire tablets, Fire TV, and Echo devices, and is the world's largest provider of cloud infrastructure services (IaaS and PaaS) through its AWS subsidiary. Amazon has separate retail websites for some countries and also offers international shipping of some of its products to certain other countries. 100 million people subscribe to Amazon Prime.
Amazon is the largest Internet company by revenue in the world and the second largest employer in the United States. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer. The acquisition was interpreted by some as a direct attempt to challenge Walmart's traditional retail stores.

History
In 1994, Bezos incorporated Amazon. In May 1997, the organization went public. The company began selling music and videos in 1998, at which time it began operations internationally by acquiring online sellers of books in United Kingdom and Germany. The following year, the organization also sold video games, consumer electronics, home-improvement items, software, games and toys in addition to other items.
In 2002, the corporation started Amazon Web Services (AWS), which provided data on Web site popularity, Internet traffic patterns and other statistics for marketers and developers. In 2006, the organization grew its AWS portfolio when Elastic Compute Cloud (EC2), which rents computer processing power as well as Simple Storage Service (S3), that rents data storage via the Internet, were made available. That same year, the company started Fulfillment by Amazon which managed the inventory of individuals and small companies selling their belongings through the company internet site. In 2012, Amazon bought Kiva Systems to automate its inventory-management business, purchasing Whole Foods Market supermarket chain five years later in 2017.
Jeff Bezos at Amazon Spheres Grand Opening in Seattle - 2018 (39074799225) (cropped).jpg
Jeff Bezos, President, CEO, and Chairman
Board of directors

  1. Tom Alberg, Managing partner, Madrona Venture Group
  2. John Seely Brown, Visiting Scholar and Advisor to the Provost at University of Southern California
  3. Jamie Gorelick, partner, Wilmer Cutler Pickering Hale, and Dorr
  4. Daniel P. Huttenlocher, Dean and Vice Provost, Cornell University
  5. Judy McGrath, former CEO, MTV Networks
  6. Jon Rubinstein, former Chairman, and CEO, Palm, Inc.
  7. Thomas O. Ryder, former Chairman, and CEO, Reader's Digest Association
  8. Patty Stonesifer, President, and CEO, Martha's Table
  9. Wendell P. Weeks, Chairman, President, and CEO, Corning Inc.

Merchant partnerships
In 2000, U.S. toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at $50 million per-year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its own independent e-commerce website. The company was later awarded $51 million in damages.

In 2001, Amazon entered into a similar agreement with Borders Group, under which Amazon would co-manage Borders.com as a co-branded service, Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.
On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.
In November 2013, Amazon announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Los Angeles and New York because of the high-volume and inability to deliver timely, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.
In June 2017, Nike confirmed a "pilot" partnership with Amazon to sell goods directly on the platform.
As of October 11, 2017, AmazonFresh sells a range of Booths branded products for home delivery in selected areas.
In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of $104.44 Mn (INR 759 Cr) in financial year 2017-18.
In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.

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