4.APPLE Inc.

Apple Inc.

    

Apple Park in Cupertino, California, April 2018
Formerly	·         Apple Computer Company (1976–1977) ·         Apple Computer, Inc. (1977–2007)
Type	Public
Industry	·         Computer hardware ·         Computer software ·         Consumer electronics ·         Digital distribution ·         Semiconductors ·         Fabless silicon design ·         Corporate venture capital
Founded	April 1, 1976; 42 years ago
Founders	·         Steve Jobs ·         Steve Wozniak ·         Ronald Wayne
Headquarters	1 Apple Park Way, Cupertino, California, U.S.
Number of locations	500 retail stores (2018)
Area served	Worldwide
Key people	·         Arthur D. Levinson (Chairman) ·         Tim Cook (CEO) ·         Luca Maestri (CFO) ·         Jeff Williams (COO) ·         Jony Ive (CDO)
Products	·         Macintosh ·         iPod ·         iPhone ·         iPad ·         Apple Watch ·         Apple TV ·         HomePod ·         macOS ·         iOS ·         watchOS ·         tvOS ·         iLife ·         iWork ·         Final Cut Pro ·         Logic Pro ·         Garageband
Services	·         Apple Pay ·         Apple Store ·         iTunes Store ·         App Store ·         Mac App Store ·         iBooks Store ·         iCloud ·         Apple Music
Revenue	US$229.234 billion (2017)
Operating income	US$61.344 billion (2017)
Net income	US$48.351 billion (2017)
Total assets	US$375.319 billion (2017)
Total equity	US$134.047 billion (2017)
Number of employees	123,000 (2017)
Subsidiaries	·         Shazam ·         Texture ·         FileMaker Inc. ·         Anobit ·         Braeburn Capital ·         Beats Electronics ·         Beddit ·         Apple Energy, LLC ·         Apple Sales International ·         Apple Worldwide Video ·         Apple Services

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple and Jobs resigned entirely, bringing other Apple employees with him and creating his own company that same year—NeXT.

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As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular, those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained leadership within the company and became the new CEO shortly after. He began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over US$1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the world's largest music retailer. As of January 2018, more than 1.3 billion Apple products are actively in use worldwide. The company enjoys a high level of brand loyaltyand has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

	$ millions	% change
Revenues ($M)	$229,234	6.3%
Profits ($M)	$48,351.0	5.8%
Assets ($M)	$375,319
Total Stockholder Equity ($M)	$134,047
Market Value — as of March 29, 2018 ($M)	$851,318

  

Headquarters

Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m²) and was built in 1993 by Sobrato Development Cos.

Apple has a satellite campus in neighboring Sunnyvale, California, where it houses a testing and research laboratory. AppleInsider published article in March 2014 claiming that Apple has a tucked away a top-secret facility where is developing the SG5 electric vehicle project codenamed "Titan" under the shell company name SixtyEight Research.

External view of the Steve Jobs Theater at Apple Park in Cupertino, California, USA. Taken before the beginning of Apple's first shareholder meeting held in the theater.

In 2006, Apple announced its intention to build a second campus in Cupertino about 1 mile (1.6 km) east of the current campus and next to Interstate 280. The new campus building has been designed by Norman Foster. The Cupertino City Council approved the proposed "spaceship" design campus on October 15, 2013, after a 2011 presentation by Jobs detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central, four-storied, circular building surrounded by extensive landscape. It will feature a café with room for 3,000 sitting people and parking underground as well as in a parking structure. The 2.8 million square foot facility will also include Jobs's original designs for a fitness center and a corporate auditorium.

Apple has expanded its campuses in Austin, Texas concurrently with building Apple Park in Cupertino. The expansion consists of two locations, with one having 1.1 million square feet of workspace, and the other 216,000 square feet. At the biggest location, 6,000 employees work on technical support, manage Apple's network of suppliers to fulfill product shipments, aid in maintaining iTunes Store and App Store, handle economy, and continuously update Apple Maps with new data. At its smaller campus, 500 engineers work on next-generation processor chips to run in future Apple products.

Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in Cork in the south of Ireland. The facility, which opened in 1980, was Apple's first location outside of the United States. Apple Sales International, which deals with all of Apple's international sales outside of the USA, is located at Apple's campus in Cork along with Apple Distribution International, which similarly deals with Apple's international distribution network. On April 20, 2012, Apple added 500 new jobs at its European headquarters, increasing the total workforce from around 2,800 to 3,300 employees. The company will build a new office block on its Hollyhill Campus to accommodate the additional staff. Its United Kingdom headquarters is at Stockley Park on the outskirts of London.

In February 2015, Apple opened their new 180,000-square-foot headquarters in Herzliya, Israel, which will accommodate approximately 800 employees. This opening was Apple's third office located within Israel; the first, also in Herzliya, was obtained as part of the Anobit acquisition, and the other is a research center in Haifa.

In December 2015, Apple bought the 70,000-square-foot manufacturing facility in North San Jose previously used by Maxim Integrated, in an $18.2 million deal.